AI-native · Multi-tenant · Multi-OEM·For NA heavy-equipment dealers

The DMS
heavy equipment
dealers deserve.

Service, sales, parts, rentals, equipment, and accounting in one system — engineered to replace the binder-and-spreadsheet ops today's DMS quietly forces on you.

Modules
7
Service · Sales · Parts · Rentals · +3
OEM model
Multi
Tiered adapter architecture
Field ops
Mobile
Tech-first, camera-native
Stack
AI-native
Built fresh, not retrofitted
§01Why the old DMS failsThe failure modes we designed around

The legacy DMS
is a binder full of
compromises.

F-01 · Failure mode

A work order is a single line of repair.

Real life: a customer drops off two skid steers and a wheel loader at the same time. Your DMS forces three work orders, three invoices, three contexts. The tech and the writer just want one job.

F-02 · Failure mode

The field-tech has no app.

Mobile is an after-thought screen of the same desktop UI. Photos live in someone's text messages. Sign-offs live on paper. Your proof of work is whatever your tech remembers at end-of-day.

F-03 · Failure mode

OEM "integration" means a CSV.

Parts pricing, warranty registration, telematics — promised, never delivered. Every OEM gets a custom hack that breaks the next time their portal redesigns.

§02What's differentThree plates

We didn't speed up the old DMS.
We rebuilt its assumptions.

01

Work orders that match reality.

Every WO is a parent. Segments are per-machine units of work.

  • One WO, many machines, many techs — without inventing fake orders.
  • Per-segment time entries, parts used, photos, and sign-off.
  • Roll-up totals on the parent: hours, parts $, status.
  • Auto-numbered YYYY-NNNN per org, in your timezone.
  • Threaded @-mentions and per-WO messaging your whole shop can see.
Spec
  • WO ↔ segment
  • Multi-tech assignment
  • Append-only activity log
Plate 01
02

Proof of work, from the phone in their pocket.

Field-tech first. The mobile UI is the default, not the fallback.

  • Camera-roll and direct-capture upload at the segment level.
  • Intake photos and condition docs at drop-off.
  • Title, MSO, and registration stored against the equipment record.
  • Customer-facing portal — magic-link, no password, so they see status without a phone call.
  • Offline-tolerant PWA that keeps working on shop Wi-Fi that isn't.
Spec
  • Supabase Storage
  • Sign-and-upload pattern
  • Magic-link customer portal
Plate 02
03

OEM depth, not screen-scrape.

Tiered adapter architecture so multi-OEM dealerships actually scale.

  • Pluggable parts, warranty, and telematics surfaces per OEM.
  • Per-OEM modules table so a new brand drops in without forking the app.
  • Synthetic test data per tier — validate an integration before it goes live.
  • Standardize your service, sales, and parts flows across every OEM you carry.
  • One data model, whether you sell one brand or twelve.
Spec
  • Adapter contract
  • Tier classification
  • Per-OEM modules table
Plate 03
§02bWhat's in the boxOne system, every department

The whole dealership,
under one roof.

Every module below shares the same data model — no double entry, no exports, no "that lives in the other system."

Service
SVC

Segmented WOs, multi-tech assignment, 3 Cs, per-segment time and parts, photo capture, threaded messaging, customer sign-off.

Sales
SLS

Sales leads, deal builder, deal lines with trade-ins and F&I, finance products, OEM holdback, and closed-deal handoff to invoicing.

Floorplan
FLR

Lenders, programs, curtailment schedules, and payables — floorplan interest and principal tracked against the unit, not a spreadsheet.

Parts
PRT

Parts catalog, purchase orders, receipts, returns, and cycle counts. Bin locations, on-hand, and reorder points that stay honest.

Rentals
RNT

Rental agreements linked to equipment, utilization tracking, and the same intake/condition photo flow service uses.

Equipment
EQP

One unit, many concurrent roles — inventory, rental fleet, active WO, customer-owned. Hours as an append-only reading log, not a stale field.

Customers
CST

Customer records, contacts, equipment relationships, and a magic-link portal so they can watch a job in real time.

Accounting
ACT

GL accounts, revenue categories, fiscal periods, and a QuickBooks Online mapping layer so invoicing lands in your books cleanly.

Inbox
INB

@-mentions, state alerts, parts-needed pings — routed to the right person and delivered in-app, by email, and on their phone.

§03For OEMsMulti-tenant by default

A DMS your dealer
network can standardize on.

Dozer runs on a tiered OEM adapter model — a single implementation extends across your entire network without forking the codebase. Add a brand, not a project.

Talk OEM partnership
Adapter Tiers
  • T1.0Identity + parts catalogCore
  • T1.5Parts pricing + warranty registrationStandard
  • T2.0Telematics streaming + remote diagExtended
  • T3.0Dealer co-op finance + flooringPremium
§05Request a walkthroughWe reply within 1 business day

Tell us about
your shop.

30 minutes, live system, real data. We'll walk your day through Dozer — service, sales, parts, rentals — and show you the parts of the DMS that finally fit.

  • Live system, not a slide deck
  • No sales team, no scripts
  • Bring your OEMs, your workflows, your questions
No marketing list · No spam