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Dealer management for heavy equipment. Finally.

One platform.
All your operations.

Service, parts, sales, finance and the books on one platform. Built inside a working heavy equipment dealership.

Dozer service board listing ten work orders with status, technicians and progress

Problems Dozer DMS fixes. You're welcome.

Built for how dealerships actually run.

  • Five systems that never agree

    One system, one record.

    Service, parts, sales, finance and the books share one data model. Nothing gets keyed twice.

  • Three machines, three work orders

    One job, one work order.

    A segment per machine, each with its own time and parts. One invoice.

  • Tech time on paper, keyed in Friday

    Time clocked on the job.

    Techs start and stop jobs on their phone. Billed hours come off the clock.

  • The part nobody ordered

    Parts tied to the work.

    Pulled onto the job, ordered from it, received against the PO.

  • Curtailments in a spreadsheet

    Finance on the unit.

    Every floorplan lender, program and payment date lives on the machine.

  • The DMS and QuickBooks never agree

    Books that reconcile daily.

    Invoices and payments post to QuickBooks. Anything off lands in one queue.

  • “Is my machine done yet?”

    Customers in the loop.

    Estimates go out as a link. On the roadmap → A customer portal is planned. On the roadmap →

  • “Where are we on that job?”

    Every job’s status, live.

    Open, in progress, waiting on parts, waiting on customer, done. The service board shows it as it changes.

  • Warranty claims kicked back

    Warranty proof on the job.

    Warranty jobs carry a required checklist, so the photos, hours and failure details are there when you file.

  • Hours written on a sticky note

    Every machine’s history in one place.

    Every hours reading is logged, never overwritten. Inventory, service and customer units on one record.

  • Parts requests lost in texts

    Requests that land.

    Techs flag parts needed and @mention people on the job. It shows up in their Inbox, not someone’s phone.

  • Deal math on a calculator

    Deals that total themselves.

    Trade-ins, payoffs, F&I and deposits add up as you build the deal.

A day in the shop, minus the chaos

From drop-off to invoice.

Dozer service board listing ten work orders with status, technicians and progress
Dozer work order with a loader segment showing concern, cause, correction, labor and parts, and a second segment below
Dozer schedule showing work assigned by technician across the week
Dozer parts catalog with bin locations, on-hand quantities and reorder points
Dozer purchase order with line items ready to receive

Every job on one board: status, techs and progress for every open work order.

Don't take our word for it

“We went from five disconnected systems to one operations platform. This one move saves us hundreds of administrative hours per year.”
Cody, General Manager · Statewide Equipment Sales & Services, Utah

All the departments. None of the duct tape.

Every department.
One system.

  • Sales

    Deals, trade-ins, payoffs and F&I, totaled as you go.

    Dozer deal builder with unit, trade-in, fees and finance lines and a totals sidebar
  • Service

    One work order, a segment per machine, with time and parts on each.

    Dozer work order with a segment per machine, each listing time and parts
  • Parts

    Bins, reorder points and margin on every line.

    Dozer parts catalog with bins, reorder points and margin on each line
  • Finance

    Floorplan lenders and every curtailment, before it's due.

    Dozer floorplan table of units with lender, financed amount, curtailment dates and balance
  • Accounting

    Invoices with tax, payments and deposits, posted to QuickBooks.

    Dozer invoice with line items, payments and a balance due
  • Customer service

    Estimates and invoices by email, with delivery status on every one.

    Dozer customer emails page listing estimates and invoices sent, each with a delivery status

Your accountant will like this part

Books that reconcile themselves.

  • Invoices, payments and deposits post to QuickBooks Online
  • Every day checked, Dozer against QuickBooks
  • Anything off lands in one queue, with the reason
Dozer QuickBooks Online settings showing daily reconciliation of Dozer against QuickBooks, mostly matched, with one exception

Labor calculator (brace yourself)

How much labor walks out the door?

Time worked but never written up is the biggest leak in a shop. Try your own numbers.

6
5 h
$120/h
48

Unbilled labor per year

$172,800.00

6 techs × 5 h/week × $120/h × 48 weeks

The estimate uses only your inputs.

Shipping today, not someday

Everything that ships today.

Service

  • Segmented work orders
  • Schedule by tech
  • Warranty checklists

Technicians

  • My Day on the phone
  • Job time clock
  • Photos and @mentions
  • Installs like an app

Parts & sales

  • Catalog and reorder
  • POs and receiving
  • Deal builder
  • F&I and holdbacks

Money

  • Invoicing with tax
  • Floorplan finance
  • QuickBooks Online
  • Daily reconciliation

Coming soon to a shop near you

Coming next.

  • Preview of a planned feature: an AI-drafted write-up on a work order segment, waiting for the service writer to edit and approve

    AI job write-ups

    AI drafts. Your writer approves.

  • Preview of a planned feature: a warranty claim assembled from a work order's time, parts and photos

    Warranty claims

    Built from the job's time, parts and photos.

  • Preview of a planned feature: a machine record showing telematics hours and fault codes

    Telematics

    Hours and fault codes, straight into service.

First in, best seat

Five dealerships will shape what Dozer becomes.

A direct line to the founder, a say in the roadmap, and white-glove setup.

25% off your first year

4 of 5 seats open

Apply to be a founding dealer

Hey, OEMs

One system across every brand.

Dozer is OEM-agnostic. Direct connections for warranty, parts and telematics are next.

Coming to Mexico and the UK.

30 minutes. Zero sales fluff.

Kick the tires.

Thirty minutes with a founder who runs a heavy equipment dealership.

Not ready to pick a time? Leave your details and we'll reach out.