Sales
Deals, trade-ins, payoffs and F&I, totaled as you go.

Service
Parts & sales
Coming next
Dealer management for heavy equipment. Finally.
Service, parts, sales, finance and the books on one platform. Built inside a working heavy equipment dealership.

Problems Dozer DMS fixes. You're welcome.
Five systems that never agree
Service, parts, sales, finance and the books share one data model. Nothing gets keyed twice.
Three machines, three work orders
A segment per machine, each with its own time and parts. One invoice.
Tech time on paper, keyed in Friday
Techs start and stop jobs on their phone. Billed hours come off the clock.
The part nobody ordered
Pulled onto the job, ordered from it, received against the PO.
Curtailments in a spreadsheet
Every floorplan lender, program and payment date lives on the machine.
The DMS and QuickBooks never agree
Invoices and payments post to QuickBooks. Anything off lands in one queue.
“Is my machine done yet?”
Estimates go out as a link. On the roadmap → A customer portal is planned. On the roadmap →
“Where are we on that job?”
Open, in progress, waiting on parts, waiting on customer, done. The service board shows it as it changes.
Warranty claims kicked back
Warranty jobs carry a required checklist, so the photos, hours and failure details are there when you file.
Hours written on a sticky note
Every hours reading is logged, never overwritten. Inventory, service and customer units on one record.
Parts requests lost in texts
Techs flag parts needed and @mention people on the job. It shows up in their Inbox, not someone’s phone.
Deal math on a calculator
Trade-ins, payoffs, F&I and deposits add up as you build the deal.
A day in the shop, minus the chaos





Every job on one board: status, techs and progress for every open work order.
Don't take our word for it
“We went from five disconnected systems to one operations platform. This one move saves us hundreds of administrative hours per year.”
All the departments. None of the duct tape.
Deals, trade-ins, payoffs and F&I, totaled as you go.

One work order, a segment per machine, with time and parts on each.

Bins, reorder points and margin on every line.

Floorplan lenders and every curtailment, before it's due.

Invoices with tax, payments and deposits, posted to QuickBooks.

Estimates and invoices by email, with delivery status on every one.

Your accountant will like this part

Labor calculator (brace yourself)
Time worked but never written up is the biggest leak in a shop. Try your own numbers.
Unbilled labor per year
$172,800.006 techs × 5 h/week × $120/h × 48 weeks
The estimate uses only your inputs.
Shipping today, not someday
Coming soon to a shop near you

AI drafts. Your writer approves.

Built from the job's time, parts and photos.

Hours and fault codes, straight into service.
First in, best seat
A direct line to the founder, a say in the roadmap, and white-glove setup.
25% off your first year
4 of 5 seats open
Apply to be a founding dealerHey, OEMs
Dozer is OEM-agnostic. Direct connections for warranty, parts and telematics are next.
Coming to Mexico and the UK.
30 minutes. Zero sales fluff.
Thirty minutes with a founder who runs a heavy equipment dealership.